BRAND + GRAPHIC + WEB DESIGN
THE RESULT: A 206 page full colour book complete with all the instruction to learn the Single Plane Swing and glimpses into the life of one of the most colourful characters ever in the world of professional golf. For more about Moe Norman I reccommend reading Tim O’Connors book the Feeling of Greatness, (The Moe Norman Story). The gallery above are spreads taken from the book.
THE CLIENT: Single Plane Swing is a book published for Todd Graves of the Graves Golf Academy. Todd teaches the swing of Canadian golf legend Moe Norman at his schools in Oklahoma, Florida and Las Vegas. Moe Norman created the Single Plane Swing on his way to become the greatest ball stiker golf has ever known. Moe passed the torch on to Todd to preserve Moe’s legacy and bring the Single Plane Swing to more golfers.
THE CHALLENGE: Create a 200 page golf book that was both a story about Moe Norman and an instruction book on how to learn the Single Plane Swing. With writers Todd Graves and Tim O’Connor supplying the text and direction, designer Jon Vopni was asked to photograph Todd teaching the swing and then design the book. Jon had been recommended for the project as a result of the latest book he had designed for Swing Machine Golf by Paul Wilson and Ken Steven.