BRAND + GRAPHIC + WEB DESIGN
THE RESULT: We used a clean sans serif font for the wordmark portion and divided the word into 2 shades to show that it was made up of 2 separate latin words (perriculum and senecula) and to help with the pronunciation. The graphic is based on the hourglass and the central area with the positive and negative shaped triangles and vertical columns represent the a time period of the investment.
THE CLIENT: Perisen acquires life insurance policies from seniors in Canada, services the premiums, monitors the associated insured lives and claims the related benefits proceeds. Perisen’s investment objective is to deliver attractive returns with low volatility over the life of the investment that are largely uncorrelated with traditional capital markets.
THE CHALLENGE: We were asked to create a logo to represent the person investment strategy and present how we would apply it to business cards, presentations online communications and the web.