BRAND + GRAPHIC + WEB DESIGN
THE RESULT The strong images clean rich design, and well articulated messaging helped to communicate the important work Pet Trust does for the Veterinary College, the University of Guelph and each and every pet and there owners to help fight cancer. Our efforts to bring Pet Trust into the public eye has helped to raise millions to build facilities and staff those facilities with the very best people to help the OVC reach their goal as the best teaching and cancer care facility for companion animals in Canada.
THE CLIENT Pet Trust is the fund raising faculty for the Ontario Veterinary College at the University of Guelph. We got involved with Pet Trust and the OVC when our own dog was diagnossed with cancer. The OVC took great care of our dog Tucker, they gave us the most important gift, more time with our dog. They treated his cancer and eased his suffering. The work they are doing is inspirational and compelled Sandra and I to get involved.
THE CHALLENGE How to show the great strides Pet Trust and the OVC is making in research and cancer care. For this project, the Pet Trust corporate fundraising brochure, above, we took strong images showing the bond between pets and their human companions. The images were used full bleed with a sharp focused area cropped out of the rest of the surrounding image that we put a blur on, this gave the image a real focus on the people and their companion animals to help tell the story about your donations and how important they are.