BRAND + GRAPHIC + WEB DESIGN
THE RESULT: The key factor in this redesign was how to get 3 faculties to agree on a solution to having a brand systems that OVC, Pet Trust and the University of Guelph could share. We redrew the crest to simplify it and give it a balanced look, we added the OVC designation on top and also introduced a brand mast system that could be used for Pet Trust applications as well as facilitate the U of G logo.
THE CLIENT: The Ontario Veterinary College is one of the oldest colleges in Canada at over 150 years. OVC was originally on its own in downtown Toronto before moving to its present location on the University of Guelph Campus.
THE CHALLENGE: We were asked by the OVC to modernize the crest that has been their symbol as part of the OVC and their alumni. A very delicate politcal process develped but in the end we were able to make everyone happy,