BRAND + GRAPHIC + WEB DESIGN
THE RESULT: For over 7 years we worked on this tournament. For the 20th anniversary we created the brochure above which featured the founder and real stories of cancer survivors, We interview them wrote their stories, took their pictures and designed them into 16 page document. When we started with the tournament it was raising about $100.000 annually, they are now raising well over $200.000.
THE CLIENT North York General Hospital Foundation is the part of the hospital responsible for raising money for the care and treatment of cancer patients.
After my partner and wife's father died of brain cancer we got involved with helping to raise money for this very important cause.
THE CHALLENGE: When we came aboard to help with the fund raising for the Masters Golf Tournament their materials consisted of a pocket folder with some loose pages about the tournament. We were tasked with creating a package that would help expand their donor base.