BRAND + GRAPHIC + WEB DESIGN
THE SOLUTION We cleaned up their logo and designed a corporate brochure and other smaller pieces with messaging and imaging to explain their position as the best choice. We created 4 main areas and articulated the advantages that are available through Brook Restoration. Through this brand clean up and brochure design we helped Brook establish themselves among the best in commercial restoration.
THE CLIENT Brook Restoration is a commercial restoration company specializing in balcony window and concrete deck restorations. Brook came to us to update their branding and to find a solution that would create an advantage over their competition.
THE CHALLENGE Brook competes against all their competition with a pricing structure based primarily on the price of materials, they would loose projects due to varying material costs, pricing between all competitors was so close within 5% plus or minus. We had to come up with a way to demonstrate that Brook offered a more value added service to made them the better choice.