BRAND + GRAPHIC + WEB DESIGN
THE RESULT: We used a modern clean sans serif font with slightly condensed letter forms. We stylized the letters A & D to form the anagram AD. To communicate the major selling proposition we created a plus sign out of the letters and space between them. The plus represents the positive benefits of appropriate business practices and health. The AD logo symbolizes sustainable development as a positive and healthy strategy.
THE CLIENT: Appropriate Development are a consultancy that assist companies balance profitability and corporate responsibility, while assessing strategies that connect business to responsible, sustainable growth and development.
THE CHALLENGE: Appropriate Development asked us to create a logo and provide solutions as to how the logo would translate across their brand into business cards, print, digital communications and the web.